"I am half German and half Italian with Finnish roots, living in Scandinavia – a mix of cultures that has shaped my sense of aesthetics and my love for refined simplicity. Many of my closest friends live in the USA, the UK and Ireland, giving me a natural connection to international markets.
With my work, I want to create Cocooning Luxury – because for me, true luxury is a warm, enveloping feeling, like being gently wrapped in beauty and comfort. I know that aesthetics and the beauty of tactile and digital details are the irresistible promise of something extraordinary – whether it’s a hotel, an experience or a product.
And I believe creativity doesn’t come from repeating what already exists. It’s born where ideas go beyond the obvious – and that’s exactly where I take you, to show your brand to the world."
WHAT I BELIEVE
I believe luxury is personal. It lives in the details, in the way a story is told, in the service that feels effortless – and in those goosebump moments you keep in your heart forever. It’s how a guest or client feels when they interact with a brand, and that feeling is what makes true luxury unforgettable.
As a trained journalist and marketing expert with a background as a Creative Director in the luxury travel segment, I know how to craft stories that evoke desire and make brands truly unforgettable. As a photographer, I see the details others overlook – and I turn them into visual narratives that capture atmosphere, aesthetics and emotion. With 15+ years in luxury travel and branding, I understand what it takes to move from premium to true luxury.
My mission? To show brands that they are often just one step away from entering the luxury segment. In many cases, it’s small changes that make a big difference – and I know how to identify these details and turn them into true luxury touchpoints.
